With Chef Santosh Shah as its brand ambassador, the ‘Wah! Alaichi’ campaign is on a mission to promote Nepali large cardamom in the domestic market. Large cardamom often appears in the top five exports of Nepal, however its use and consumption within Nepal remains a work-in-progress. That is where the Wah Alaichi campaign comes in!
The campaign has been initiated by the Federation of Large Cardamom Entrepreneurs of Nepal (FLCEN) in collaboration with the Hotel Association of Nepal (HAN) supported by the Ministry of Agriculture, Province 1 and the Swiss Agency for Development and Cooperation (SDC) in coordination with Sahaj project and Enssure (Enhanced Skills for Sustainable and Rewarding Employment). Wah Alaichi’s focus is on raising awareness, consumption and increasing the economic advantage for consumers.
As part of the campaign, a cooking competition for aspiring apprentices and Chefs was organized in Sauraha, Biratnagar, and Kathmandu to enhance their culinary skills and use Nepali large cardamom innovatively. The team have also released a recipe book, with over 40 recipes to choose from! It guides people in using alaichi for various dishes. You’ll also find specially curated recipes from Chef Santosh Shah.
Alaichi is grown predominantly in the Eastern Nepal districts of Ilam, Panchthar, Taplejung, Sankhuwasabha, Tehrathum, Bhojpur and Dhankuta
Disclaimer: This is a promotional post written with the intent to promote the Wah Alaichi campaign. #Promo #Ads
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