Korean products have also become the first choice in casual wear for every age group, Prabin Ranjitkar of UFO fashion wear said. “Customers are changing their attitude. Korean products are widely popular among all age groups as they maintain quality and style. So, most of today’s youths follow the Korean style of fashion,” said Ramesh Koirala, a seller of Korean clothing.
Manju Banjara, a local fashion designer, is now receiving orders from her customers for exactly what the Korean actors and actresses wore in their latest films.
“I had no idea before. When I started to look at Korean films and fashion magazines, I started to get an idea of how do go with Korean fashion,” she says.
Aryal added: “People are more loyal to fashion and trends than brands.”
The impact of Korean movies on Nepali films is growing. Despite the fact that most Nepali moviegoers do not understand the Korean language, the market is surging. “It was just 3 years ago that Korean movies started to become popular here,” said another seller, Ganesh Ghimire. Most of the merchants felt that Korean movies began growing in popularity from 2007 and that the market is skyrocketing in Nepal as it continues to prosper worldwide.