I didn’t think the figures would be this huge. Nepal’s pashmina industry which once exported more than $100 millions worth has been losing out to cheap imitations. It is believed that demands have dropped to a staggering low of only $18 million. Now, this is a big blow to our already struggling economy.
Good News! Nepalese pashmina industry is relying on a new trademark system for each pashmina, this identification will be proof that the product is genuine. The trademark has already been registered in over 38 countries. Hopefully, consumers will also go for the quality instead of jumping for quantity.
While the Nepal Pashmina Industry Association is at it, they ought to appoint one face – a public figure as a brand ambassador. Find our very own Anuradha Koirala of the pashmina industry to promote the goods!