On my usual ‘scroll-through-session’ I came across the news that footballer Bimal Gharti Magar has been signed as the brand ambassador for Chinese sportswear brand Xtep. I was so pleased to learn of this. The football hero will be the face of Xtep in Nepal and will also wear Xtep sports gear during his matches.
The news of brand tie-ups are really positive and promising for sport figures, athletes to popular figures in Nepal. The brand can take them further, likewise they can take the brand further in Nepal as well. It’s great to see the likes of Priyanka Karki and Paras Khadka on billboards and in various ads, let’s hope other big multinational brands also do the same and it’s won’t just be the faces of big Bollywood stars outside local shops in Nepal.
Great news for Bimal! Wishing him positive days ahead. Hopefully we get to see some kick-ass promotional images featuring Bimal for Xtep! They should also come out with a BIMAL line for Xtep in Nepal. That’d be super-cool!
Excellent article, very informative indeed.