UK based aspiring musician JAY AUTHOR‘s latest track ONLY CARE is finally here and it’s quite a treat! All the #WhoShotJay promo photos shared on social media really helped in building the momentum for the video release today. The sound of ONLY CARE is very chilled out, it has a great vibe and the variation of the sound works brilliantly. This slow-pop really works with the tone of Jay’s voice. Really diggin’ it. Basically, this song is such a house-party material!
Oh and can we talk about the video? Directed by Zac Rai (KYD Vision), the Only Care video has an incredible look and concept! Feels very international. Love it. Do we get a Part 2?